Xcelerate Digital Systems

Pipeline to launch

• BASELINE pending

  required before any cutover — XDS ranks for Newcastle local terms

• CONCEPT HOME done · 2026-08

  done · 2026-08 · approved by Jack

• CONCEPT APPROVAL done · 2026-08

  done · 2026-08 · approved by: Jack — own site, no external client

• MESSAGE MAP done · 2026-08

  done · 2026-08

• WIREFRAMES in progress · 2026-08-25

  OUTSTANDING · Applies to pages NOT YET BUILT only. web 1.25.0 (2026-08-25) moved the copydeck after the wireframe pick and made the homepage a production archetype. Run the gate per remaining archetype before building …

• COPYDECK in progress

  OUTSTANDING · Follows each wireframe pick, one shot per archetype. See website-redesign references/page-wireframes.md Phase 3.

• DESIGN PAGES in progress

  in progress · inner pages next

• FIGMA pending

  approved design rebuilt as a componentised Figma file

• DESIGN APPROVAL pending

  the design reference signed off — Figma file, Cloudflare build or CMS staging, whichever this project used

• BUILD pending

  built in the target CMS (Beaver Builder / Elementor / Webflow) via the bridge

• NATIVISE pending

  raw-HTML sections converted to native, client-editable CMS modules

• PRE-FLIGHT pending

  launch checklist: redirects, forms, tracking, 404s, performance

• CUTOVER pending

  DNS / hosting flipped — the new site goes live

• VERIFY pending

  seo-preservation VERIFY: re-crawl vs baseline, every old URL 301s, rankings re-checked. Done = confirmed live

Post-live

• STABILISE pending

  2–4 week watch: GSC coverage, 404s, rankings vs baseline — after this the website is complete and it's maintenance from here

Not applicable to this project: DIAGNOSE

Where it's at