Redesign Ops XDS · BLDgenerated 2026-08-26 23:04 from each project's PIPELINE.mdSetup kit
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Black Lion Digital

BLD DESIGN PAGES DONE
BASHOMCAMSGWIRCPYPGSFIGDABLDNATPRECUTVERSTA
Staging
b4d80949.black-lion-digital.pages.dev
Live site
blackliondigital.com.au
Agency
BLD
Relationship
client
Last update
2026-08-25 (updated 1d ago)
Source
~/Developer/xcelerate-skills-shared/clients/black-lion-digital/PIPELINE.md · shared with Daniel

Pipeline to launch

  • BASELINE done · 2026-08-24

    done · 2026-08-24 · seo-preservation/baseline/BASELINE.md. 27 URLs, homepage #3 for "digital marketing agency newcastle" is the asset. GSC NOT connected for this domain (gap — fix before cutover).

  • CONCEPT HOME done · 2026-08-24

    done · 2026-08-24 · Direction B approved by Jack. Sales asset; approval was of DIRECTION

  • CONCEPT APPROVAL done · 2026-08-24

    done · 2026-08-24 · approved by: Jack — Direction B chosen over Direction A. Internal project, no external client at this gate

  • MESSAGE MAP done · 2026-08

    done · 2026-08 · written up front via copy:copyos; proof questions still open at the foot of COPY.md

  • WIREFRAMES done

    3/3 page archetypes picked: service page — APPROVED 2026-08-25: Opt 1 Chapter + Opt 2 ledger moves (stars in hero, ledger rows, phone-as-proof on social — phone later replaced by CaseRail, Jack same day); tone rhythm — …

  • COPYDECK incomplete — needs a check · 2026-08-25

    INCOMPLETE — needs a check · Predates web 1.25.0 (2026-08-25), which moved the copydeck after the wireframe pick. No record either way, so it is NOT claimed as done and NOT written off as n/a. Re-run …

  • DESIGN PAGES done · 2026-08-24

    full site built · 2026-08-24 · Direction B approved by Jack; all 27 URLs live on CF Pages, awaiting full-site review, then AgencyViz wiring (Phase 7.3).

  • FIGMA pending

    approved design rebuilt as a componentised Figma file

  • DESIGN APPROVAL pending

    the design reference signed off — Figma file, Cloudflare build or CMS staging, whichever this project used

  • BUILD pending

    built in the target CMS (Beaver Builder / Elementor / Webflow) via the bridge

  • NATIVISE pending

    raw-HTML sections converted to native, client-editable CMS modules

  • PRE-FLIGHT pending

    launch checklist: redirects, forms, tracking, 404s, performance

  • CUTOVER pending

    DNS / hosting flipped — the new site goes live

  • VERIFY pending

    seo-preservation VERIFY: re-crawl vs baseline, every old URL 301s, rankings re-checked. Done = confirmed live

Post-live

  • STABILISE pending

    2–4 week watch: GSC coverage, 404s, rankings vs baseline — after this the website is complete and it's maintenance from here

Not applicable to this project: DIAGNOSE

Where it's at

Next: Jack sends the review link to Daniel. Before CUTOVER: GSC property + fresh pages pull, seo-preservation VERIFY twice (--follow not needed, URLs identical), strip /seo-snapshot (/v1 /v2 already removed), wire the real form …

Last session

- 2026-08-25 (later session) · Jack resolved three open items: (1) APPROVED all four NEEDS-CLIENT-OK case studies (Thomas, Tozer, Premier, WormGro) + the four needs-permission testimonials — clearance fields flipped to CLEARED/cleared with clearedBy "Jack, 2026-08-25". (2) Review pool filled to 20 via Apify google-maps-reviews-scraper (all 57 scraped; newest 5-star text reviews taken; one review naming Georgina excluded per the standing rule). Logos still monogram placeholders. (3) Night Market: LIGHT version kept, /concept-social route DELETED and confirmed 404 on the new deploy. - NOTE: case-studies.json is not consumed by any page yet (/marketing-results reads results.json). Wiring the four newly cleared case studies into pages is the next build item and needs a layout plan first. - 2026-08-25 · service-page tier: template rewrite (all 6 pages on ServicePage.tsx + SLA-informed deliverables) → 4 design rounds → flagship social rebuild → wireframe gate run and pick BUILT. Committed through "feat: build the wireframe-gate pick".